Top Halloween Costumes Based On Online Ad Spending


For a little fun today, I thought our readers might enjoy this article about the top 20 Halloween costumes based on online ad spending.

Top 20 Halloween Costumes by Paid Search Spend

Surprised that Frozen (Elsa) was at the top? Not if you have a girl 10 or under.

So where does our costume fall in the rankings? Let us know!


Higher Education’s Preparation for Ebola

The current Ebola outbreak is something everyone is keeping an eye on.  After it’s initial entry into the United States (where the CDC was criticized heavily), the measures put in place have seemingly been effective.

I’ve recently been sent a couple articles about what higher education institutions are doing in preparation that I thought would be interesting to share:

Universities, Colleges Make Ebola Preparations

U.S. colleges screen students from West Africa for Ebola as fears grow over epidemic

University of Oxford’s page: Ebola: information, advice and support

 The CDC’s Advice for Colleges, Universities, and Students About Ebola in West Africa

I think it’s important not to overhype, or scare people about Ebola, but I do think it is important to also be prepared.  Is your institution taking precautions?  Is it overhyped, or appropriate, in your opinion?


Student Housing on a Community College Campus


Today we’re doing something a little different… Instead of an individual interview, we have a panel of senior leaders from Lake Michigan College in Benton Harbor, Michigan.  The individuals participating are:

  • Bob Harrison, President
  • Kelly Hahn, CFO
  • Dr. Clinton Gabbert, VP of Student Services
  • Anne Erdman, VP for Administration

This team has been working together on a large project: the college’s first residence hall.  Although it is a little unique for a community college to have housing, Lake Michigan College is actually the seventh two-year institution in Michigan to open housing. Not only did the team talk about their foray into student housing, but they covered several other topics of interest to both, two and four year institutions across the country. In this podcast, you’ll see/hear their team dynamic, how well they know each other, and why they’ve been able to be successful in their endeavors.

Let’s Talk About Yik Yak

yikyakYou’ve likely heard about the social media app, Yik Yak.  But just in case you haven’t, here’s a quick rundown per Wikipedia:

Yik Yak is an app that allows people to anonymously create and view posts within a 1.5 mile radius depending on how many other users are nearby.

Basically, Yik Yak is like Twitter, except its anonymous.  And there’s the issue with it… anonymity.

Eric Stoller had a fantastic article on InsideHigherEd last month about the latest app craze on college campuses.

If you’ve ever perused internet message boards, or places like Reddit, you’ll understand that most offensive or abusive posts come under the veil of anonymity.  If people don’t have to attach some sort of identity to what they are posting, there are generally no consequences to what they say.  And unfortunately, that often times yields things that are hateful and/or hurtful.

People start saying things that they wouldn’t say in face-to-face conversation, or as I’ve heard them referred to, they become “keyboard cowboys.”

Obviously, anonymity is not inherently a bad thing, but I think when people have it, it leads down a bad road more times than not.  I downloaded the app, just to see what an “anonymous Twitter” would provide.  And sure enough one of the first two posts I saw was extremely cringe-worthy.  Was there anything harmless on there?  Sure.  A good bit actually.  But for every three harmless posts, there was at least one that was sure to make someone, or some people, pretty upset or embarrassed.  Sometimes the posts were even directed at a named person.  Yikes.

And it’s no surprise Yik Yak is marketed to college students (they already had to block it from high schools).  An age group where maturity and responsibility are still developing.

So I guess my point is this… What’s the benefit?

Sure, there was the occasional laugh, but can’t you get that from a million other social media venues?

How does Yik Yak contribute positively to society, and more specifically, college campuses?  I honestly can’t think of one way.  As Eric Stoller said in his article on Inside Higher Ed last month, “their platform provides a safe-haven for bullies and those who would engage in all sorts of cowardly missives.”

I just don’t think its worth it.  It doesn’t deserve a place in the higher education world, or society in general, for that matter.bcollins2

On The Road At The 2014 NACAS Annual Conference – Day One

nacasWe’re on the road at the 2014 NACAS Annual Conference.  On Monday of the conference, we spoke to Steven Lacker (Sasaki), Tom Petrinni (EVIVE), Greg Powell (Denny’s Corporation), and Kristan Wun (Caldwell and Gregory), about what they’re up to and what the world of higher education is facing now.

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